Category Archives: Liquor Business News

Dick DeVos Expands His Empire With Distillery Acquisition

The DeVos holding company, Windcrest Group, is set to purchase Coppercraft Distillery within the next 6 months. Prior to meeting Dick and Betsy DeVos, Coppercraft’s present owner, Walter Catton III, had been looking for an investor to expand the distillery’s business operations. This meeting was a perfect match because Coppercraft is not just confined to the manufacturing of spirits it also includes a large 50 seat tasting room along with plans to add a kitchen to pair custom appetizers with its cocktails. All of this activity is located in the Michigan township of Holland. Coppercraft is also in the process of building up its inventory for the start of the Tulip Time Festival which runs every year May 7th through the 14th in Holland Michigan. 

Coppercraft distributes its spirits to over 100 locales across the State of Michigan in addition to supplying customers in Colorado and Illinois. The spirits that are sold through Coppercraft contain a number of specialty drinks which include Genever and Citrus Vodka to the more traditional aged spirits of corn, rye and wheat whiskeys and apple jack. Coppercraft is also planning to expand its reach into handcrafted Beer and wines. 

Dick DeVos was born in grand Rapids Michigan the son of the co-founder of the Amway Corporation. Starting as a young man, he spent many years of his early career working in several executive positions with Amway including acting as the company’s president from 1993-2002. During that time, Dick held the responsibility for all aspects of the company’s operations in the 50 countries it operated in. His leadership was a success because in his final year in office Amway reported sales of $4.5 billion. In addition, during his tenure Amway open many new markets, and tripled international sales which exceeded its domestic sales. This was a dramatic first for the company. Read more about the Amway heir here:

Dick has also been a leader in many Michigan community organizations and associations. He has been active in initiating an Education Freedom Fund which was responsible for awarding over 4,000 scholarships to underprivileged Michigan children. The West Michigan Aviation Academy which is a specialty high school with an aviation focus and various other philanthropies, including his own foundation. Some of these include regional health care centers, a heart hospital, medical schools a convention center and a downtown revitalization project. 

In addition to all the work he has done to improve the lives of others, he has also been a Republican candidate for the Governor of Michigan. Dick regularly gives to politicians and his family’s givings have even been referenced in House of Cards which he addresses in this MLive article. He has also written a New York Times best-selling novel, “Rediscovering American Values” become a national champion sailor, and a qualified jet aircraft and helicopter pilot.

Congratulations to the recent Melges 32 Gold Cup participants and winners—what a thrilling race against incredibly talented sailors!

Posted by Dick DeVos on Monday, February 15, 2016

He has been happily married to his wife Betsy for 35 years and he and his wife have seven children and 5 grandchildren. 

Learn more about Dick on New Netherland Institute’s profile of his career and life.