Category Archives: Innovation

Magnises, McFarland and the Genesis of the New Millennial Model

Millennial’s share a couple of traits in common, most of the love to party and all carry credit cards to do so. It was this simple but quite noteworthy realization that catapulted Billy McFarland, the creator of the extremely popular tech firm, Spling, into the world of the black card social club market and from their to the creation of Magnises. Magnises might sound like a intergalactic space station but in all actuality it is a networking club for young and busy millennials who love to play as much as they work.

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Magnises works like this: once you sign up you will be given a Maginses membership card, a little black square of metal which can be swiped at any Magnises affiliated business. Once the card is accepted the card holder will be given a sizable financial discount as well as instant VIP access. So, if for instance, you were to go to a concert venue that was affiliated with the Magnises network and displayed your black card, not only would you get a price cut on the concert itself, you would also be allowed into otherwise inaccessible areas, such as the backstage rooms and would be able to meet with the musicians, DJ’s and stage managers.   For added info read http://www.businessinsider.com/magnises-unrolls-new-lifestyle-perks-2016-2 

 

The tech entrepreneur behind it all, Billy McFarland, has explained in various public interviews that one of the main reasons that he believes Magnises has been so successful is the fact that many other similar businesses, like credit card companies such as American Express, really do not offer any benefits to millennials (especially those 22 to around 35 years of age), and those that are offered are pretty unappealing. However,based on Crunchbase.com,  Magnises is completely different, as it’s affiliated companies and venues are specifically tailored to appeal to the previously mentioned age range. So not only will Magnises help young millennials save money and have fun, it will also help them network at little to no cost. Thus far the company has been a smash hit success and things look as if they are only going to get better moving forward.  This according to Wikipedia.com.