Honey Birdette, Australia’s first and favorite boutique lingerie store, is primed to expand throughout Europe and into the United States. They made an exciting recent announcement that after the success of their first three retail locations in the United Kingdom they will open an additional 40 locations in the next year and a half. This announcement (full article here:
http://www.theindustrylondon.com/honey-birdette-launches-us-e-commerce-plans-rapid-uk-retail-roll/) was greeting with delight by the huge United Kingdom following that currently travels to the company’s current locations or frequently makes online purchases.
The first three stores were opened in London’s Covent Garden, Westfield White City and Leed’s Victoria Gate and the next stores are primed to open in Leeds, Newcastle, Liverpool, Stratford and Westfield with the rest of the locations to be completed by the end of 2018. Honey Birdette is also looking to expand its reach into select additional European countries within the next few years.
United States fans of Honey Birdette are also in for a treat at they have launched a new website to cater to the needs of its US shoppers with a new site tailored just to them. This site comes on the heels of a 300%+ increase in online sales in 2016. Additional they are currently looking to open physical locations in the United States.
Honey Birdette was founded in 2006 after its founder Eloise Monaghan and girlfriends shared champagne and discussed how there was virtually no stores that offered quality lingerie products and toys in Australia. They quickly grew and now have 55 locations in Australia.
They are known for their stores’ fun and sexy atmosphere, offering customers champagne and tailored advice on lingerie and high end bedroom toys from the staff of elite Honeys. It is clear that huge things are on the move for Honey Birdette as they grow and expand into a new continent.
For more information follow Honey Birdette on Facebook.